Beth O'Neill

Product Designer

|

San Francisco, CA, USA

Doc Version

Summary

  • Full-stack designer with 7+ years experience in native mobile and web for B2B platforms

  • Expert in research, usability, UX / UI, and visual design

  • Skilled in cross-functional collaboration to effectively bridge gap in understanding of technical constraints with business strategy

  • Adaptable in and experienced with challenging situations and directional pivots

Experience

DesignMap, San Francisco, CA
UX Lead | Sep 2022 - Present
Senior Product Designer | Nov 2018 - Sep 2022

  • Increased Google Area120 graduation rate to 26% (up from a 10% historical program average) through development and execution of tailored strategic frameworks. 

  • Worked with numerous B2B companies to improve usability, reduce manual workflows, and deliver seamless and intuitive experiences to end users. 

  • Led projects with undefined problem spaces, using evidence-based research and testing to uncover opportunities of real value for both users and businesses and de-risk ideas.

Teak, San Francisco, CA
Graphic & UX Designer | Oct 2014 - Mar 2018

  • Developed and applied UX and usability principles to ensure a seamless user experience across digital spaces.

  • Designed and managed production and QA of digital and print assets to support client brand initiatives. 

  • Consulted, ideated, and pitched brand and marketing concepts for notable clients including JanSport, Duraflame, Smartwool, and San Francisco Travel. 

TMD Holdings LLC, Pittsburgh, PA
Senior Graphic Designer | Jun 2010 - Aug 2014

  • Led creative team researching and developing new direct-to-market products.

  • Supported sales and marketing initiatives with digital and print assets.

Littlearth Productions, Pittsburgh, PA
Graphic Designer | Oct 2007 - Feb 2010

  • Designed custom handbags and accessories, preparing product specs detailing materials, dimensions, and construction. 

  • Produced product photography, promotional materials, and catalogs.

Education

PennWest Edinboro
BFA, Graphic Design & Animation | 2003 - 2006

Student Art Centers International, Florence | May - June 2005

Skills

Technology
Figma + FigJam
Sketch
Photoshop
Illustrator
InDesign
Basis HTML / CSS
Claude
Loveable
Visual Electric

Expertise
User Experience (UX) Design
User Interface (UI) Design
Interaction Design
Graphic and Visual Design
Design Thinking
Design Systems
User Research & Usability Testing
Prototyping & Rapid Iteration
Accessibility
Visual QA
B2B & B2C Industrie