Bringing AI crisis response training to life

Gen AI

B2B

UX / UI

Design System

The image featured at the bottom of the about us page
Context

ReflexAI leverages conversational AI to simulate and score realistic role plays to help crisis organizations scale and improve crisis training in a cost-effective way.

Under pressure to get their products off the ground and ready for launch, I was brought in not only as a tactical resource, but also as a strategic partner to rapidly address a growing list of critical product areas in need of exploration. My work would ultimately help ReflexAI test solutions and make informed decisions about what to build and why without losing momentum in production.

https://www.reflexai.com/

ReflexAI leverages conversational AI to simulate and score realistic role plays to help crisis organizations scale and improve crisis training in a cost-effective way.

Under pressure to get their products off the ground and ready for launch, I was brought in not only as a tactical resource, but also as a strategic partner to rapidly address a growing list of critical product areas in need of exploration. My work would ultimately help ReflexAI test solutions and make informed decisions about what to build and why without losing momentum in production.

https://www.reflexai.com/

ReflexAI leverages conversational AI to simulate and score realistic role plays to help crisis organizations scale and improve crisis training in a cost-effective way.

Under pressure to get their products off the ground and ready for launch, I was brought in not only as a tactical resource, but also as a strategic partner to rapidly address a growing list of critical product areas in need of exploration. My work would ultimately help ReflexAI test solutions and make informed decisions about what to build and why without losing momentum in production.

https://www.reflexai.com/

Role

Lead designer

Collaborators

  • Close daily collaboration with Product mgmt

  • Weekly Engineering reviews

  • Periodic concept reviews with Founders

Responsibilities

  • E2E UX & UI MVP Build

  • Design System

  • Foundational artifacts and models

Post-Project Customer Successes

ReflexAI has since successfully partnered with major health organizations, and their customers continue to experience significantly improved outcomes and processes, including:

85%

of crisis center leaders report that Prepare's simulations significantly boost responder confidence and preparedness

90%

of responders feel better equipped to handle high-stress calls after training with Prepare

2x

improvements in call quality assessments after six months of using ReflexAI

"I am grateful to be working from such a thoughtful and beautiful set of designs."

"I am grateful to be working from such a thoughtful and beautiful set of designs."

Cofounder

Cofounder

"I learned so much from you, you made me a better professional and product manager."

"I learned so much from you, you made me a better professional and product manager."

Product Manager

Product Manager

DISCOVERY

The team knew their existing demo had product gaps but didn't how to find them, so I quickly synthesized their existing research to confidently identify and prioritize areas in need of work

Journey map of key prospective client to establish a baseline real world experience

An audit of the existing demo revealed where key functions were missing between staff and trainees (our primary personas)

IDEATION

To evolve the disjointed demo experience into a real product, I created wireframe flows set to a realistic story to show how critical user jobs could be completed

PRODUCTION & DESIGN SYSTEM

I provided organized and robust execution details for engineering, validated through regular review sessions with the team

Neatly-organized Figma files detailing screens, breakpoints, and interaction flows

Foundational design system & component library annotated with context, interaction rules, and future considerations for seamless collaboration in the moment and going forward

😊 The engineering team really appreciated my work:

"As a frontend engineer I absolutely loved your designs and the way Figma is structured, it really made my job easier."

Engineer

Engineer

"Your work on UX / UI has always been impressive, and your thoroughness when it comes to describing every scenario has helped us a lot"

"Your work on UX / UI has always been impressive, and your thoroughness when it comes to describing every scenario has helped us a lot"

Engineer

Engineer

Key Project Outcomes

From Incomplete Workflows to Launch-Ready

Filled critical gaps and fleshed out a full experience from start to finish for both teachers and students.

Seamless Interactions Across a Double-Sided Platform

Disjointed communications and interactions between teachers and students were smoothed over to be timely and consistent.

Empowering Transparency for Teachers

Introduced significantly more statistical visualization and filtering capabilities to enable teachers to understand student success rates and quickly pinpoint areas in needs of further explanation.